Impact of Sustainability on the Strategic Direction of Luxury Companies

Abstract Today’s society is undergoing a paradigm shift driven by the megatrend of sustainability. This undeniably affects all areas Western life. paper aims to find out how luxury industry dealing with this change and what adjustments are made companies. For purpose, interviews were conducted managers from industry, in which they asked about specific measures taken their companies as well trends industry. In subsequent evaluation, summarized for ecological, social, economic It was found that area environmental sustainability significantly more focused than other sub-areas. Furthermore, need customer survey validate industry-based identified.